SUSTAINABILITY

We care about the environment and the restrain, the fashion industry puts on it when producing fabrics. The industry simply produces too much clothing in poor qualities, offering low prices and with a very short lifespan. 

For us, sustainable fashion is a constant process and commitment to always try an do better. 

As a small business, we are taking one baby step at a time. However, we believe that even small changes can lead to big impact.

Our materials are selected with determination and care. We only use high-quality, certified sustainable and natural fabrics, which reduces the footprint of our products immensely. Our garments are meant to have a long lifespan and our hope is, that you will keep and cherish your new clothes, for many years to come.


HOW AND WHERE WE PRODUCE MATTERS 

We do order-on-demand production and in addition produce a very limited stock on selected items, for direct sale in our web shop.

Order-on-demand means, we only produce what is already purchased and truly wanted. In this way we can target our production and minimize waste and overproduction together.

We mainly produce in India with a GOTS, OEKO-TEX STANDARD 100 and FAIRTRADE certified supplier with inhouse factories. A small part of our production is located in Bangladesh and Portugal. 

Fun facts about our supplier in India, Kishor Exports.

- they use solar energy that supplies power to the whole factory.

- every morning, all employees meet outside in the yard, for a yoga session before starting a new day at work.

SHORT-TERM GOALS

We have high ambitions and work hard to improve our production process and minimizing our environmental impact. 

- By the end of 2021 we aim to use only sustainable buttons and trim on our garments.

- By the end of 2021 we aim to produce all of our knit garments in Denmark, this to support local manufacturers and minimize the transportation and thereby our impact on the planet.

- By the end of 2022 we aim to be able to take back all used garments from ArtFusion and organize second-hand events.

GREEN WRAPPING

ArtFusion only uses 100% Recycled plastic polybags to wrap our garments in. These bags are all made from plastic waste, such waste that would normally have been thrown away, is re-melted and turned into usable environmental bags. In addition to our packing, our labels and strings are made from OEKO-TEX certified yarn. Our big hangtag and fabric-content hangtag are made from FSC- certified paper.

It´s very important for us, that our products contributes to a higher quality and sustainable standard in our industry and in this way, is a small step towards a better tomorrow.


OUR CHOICE OF FIBERS AND MATERIALS


SUSTAINABLE NATURAL MATERIALS

ORGANIC COTTON 

Organic agriculture may vary slightly from country to country but common to all is, the prohibition of pesticides, defoliants, fertilizers and genetically modified seeds. 

Organic cotton is generally grown as part of a production system that sustains the health of soils, ecosystems, and people. 


ORGANIC WOOL

Wool is a renewable, long-lasting, biodegradable and self-cleaning fibre. Organic wool is from sheep that have not been exposed to chemicals like pesticides and are kept in humane and good farm conditions. 

The raw material used is certified and guaranteed for, for each batch in accordance with strict legislative standards of its country of origin. Livestock must be fed only certified organic feed. 

Pesticides, hormones, vaccinations, and genetic engineering are prohibited, and woolgrowers must use practices that encourage livestock health. 


BCI COTTON 

The Better Cotton Initiative (BCI) is a not-for-profit organization based in Geneva, Switzerland, stewarding the Better Cotton Standard System globally. 

BCI exists to make global cotton production better for the people who produce it, better for the environment, and better for the sector’s future. 

The goal of BCI is to generate transformative, long-term change in the cotton sector, from field to store, by developing Better Cotton as a sustainable mainstream commodity.  


ORGANIC SILK 

Silk worms living in organically cultivated Mulberry trees produce organic silk. 

The worms consume the mulberry leaves, converting them into body mass, which they then use to spin their cocoon.

Organic silk often takes place on a small scale among developing communities, in for instance China and India. Farmers save money by avoiding the use of chemical pesticides and fertilizers, while protecting the environment and producing a fibre that is kinder to human skin. 



NATURAL FIBERS

CONVENTIONAL SILK

Silk is a natural, durable and biodegradable material.

Silk is wonderful to wear, due to its temperature regulating ability and always lets the skin breathe. 

It is a strong material which can last for many years, when treated right.

How ever the ethics and sustainability of this fibre is complicated, due to animal welfare and the conventional production.

We prefere using organic/ recycled silk when it is possible and minimize our use of conventional silk.


CONVENTIONAL WOOL

Wool is a natural, renewable, long lasting and biodegradable  fibre, grown on sheep.

Considering wool in a lifecycle perspective all kinds of wool is considered a sustainable fibre.

How ever the ethics and sustainability of the conventional fibre is complicated, due to animal welfare and the conventional production.

That is why we prefere using organic/ recycled wool when it is possible and minimize our use of conventional wool.



SUSTAINABLE MAN-MADE MATERIALS

TENCEL 

Tencel is the registered brand name for lyocell fibres.

The fibre is made from cellulose from eucalyptus wood and FSC-certified leftovers from the timber industry. The trees are harvested from sustainably managed farms certified by FSC.

Lycocell creates a lower impact on the environment and produces fewer carbon emissions than, conventionally produced fibres. Additionally, some 98 percent of the solvent used to dissolve the wood pulp is recovered and reused in a closed loop process.


LYOCELL

Lyocell can be made of all kinds of leftover trees.

The lyocell process differs from the regular viscose process mainly because an organic solvent replaces the chemicals used in the viscose process.

Combined with the water used in the production, the solvent is recycled and reused in a closed loop system, thus there are no residues of harmful chemicals, and water consumption is reduced significantly. 



SUSTAINABLE SYNTHETIC MATERIAL 

RECYCLED POLYESTER

Polyester is the most used fiber in the textile industry.Recycled polyester are made from industrial and consumer waste, such as PET plastic bottles, garments and fishing nets; in general materials that would have else been disposed or sent to combustion.  

In comparison to virgin polyester, recycled polyester requires less processing and consumes less energy throughout production. 

The result is a significant reduction in emission of greenhouse gasses, minimization of waste, no use of non-renewable resources, energy-efficiency and reduction in demand for dyes.  



SYNTHETIC FIBRE 

POLYESTER 

Polyester is made from a chemical process. Pure polyester products can be recycled into new materials.

We prefere using recycled polyster when it is possible and minimize our use of conventional polyester.

CERTIFICATIONS

To ensure that our materials and processes are as promised, we work with various certifications and standards covering materials, production and the employees in the factories we are working with. 

We always strive to use the best certifications on the market.  

Different processes hold different certifications, wherefore our styles are not necessarily certified alike. Below is a list of our preferred certificates that we use.